Global Cities

Helping you invest in companies that own the best real assets in the strongest locations

Schroder ISF Changing Lifestyles

Our lifestyles keep transforming as we spend more and more time on digital media. This continuous transformation opens up opportunities for businesses that can spot early on how lifestyle changes impact patterns of spending on goods and experiences and can translate this into value creation.

Please refer to the fund prospectus for the full investment objective and policy.

Key highlights

Changing Lifestyles sub-themes


Social Media









Music and Sports




Healthy Eating

Pet Health

Opportunities across generations and regions 

Changes to our lifestyles are happening all around us. While we may associate digital consumption with a younger cohort, it is a strong trend across all generations as well as geographies. So the opportunity set is considerable and we set out to target the very best opportunities. 

Looking beyond the size of a company

Big companies can have significant impact and help drive change. At the same time, we recognise that all companies start small, and small companies can grow to have a big impact. We invest across the market cap spectrum for this reason.  

Seasoned team harnessing our research platform and data insights 

In order to build our optimal portfolio, we need a seasoned team with the right resources. The portfolio manager has over 20 years’ experience of investing in consumer stocks, and is supported by over 90 analysts located across 11 countries. In addition, Schroders data insights unit provides a quantitative view and powerful insights to help the team select their best ideas.  

Schroder ISF Global Cities

Global Cities are places where people want to live, work and play. Their key characteristics are: strong infrastructure; diverse economies; skilled labour force; and quality of life and culture. Investing in real estate within these cities gives exposure to a diverse range of sectors and access to economies that are expected to outperform national averages.

Please refer to the fund prospectus for the full investment objective and policy.

Risk Considerations

  • Concentration risk: The fund may be concentrated in a limited number of geographical regions, industry sectors, markets and/or individual positions. This may result in large changes in the value of the fund, both up or down.
  • Counterparty risk: The fund may have contractual agreements with counterparties. If a counterparty is unable to fulfil their obligations, the sum that they owe to the fund may be lost in part or in whole. 
  • Currency risk: The fund may lose value as a result of movements in foreign exchange rates.
  • Derivatives risk – efficient portfolio management: Derivatives may be used to manage the portfolio efficiently. A derivative may not perform as expected, may create losses greater than the cost of the derivative and may result in losses to the fund.
  • IBOR risk: The transition of the financial markets away from the use of interbank offered rates (IBORs) to alternative reference rates may impact the valuation of certain holdings and disrupt liquidity in certain instruments. This may impact the investment performance of the fund.
  • Liquidity risk: In difficult market conditions, the fund may not be able to sell a security for full value or at all. This could affect performance and could cause the fund to defer or suspend redemptions of its shares.
  • Operational risk: Operational processes, including those related to the safekeeping of assets, may fail. This may result in losses to the fund.
  • Performance risk: Investment objectives express an intended result but there is no guarantee that such a result will be achieved. Depending on market conditions and the macro economic environment, investment objectives may become more difficult to achieve.

Important information: The views and opinions contained herein are those of the authors, and may not necessarily represent views expressed or reflected in other Schroders communications, strategies or funds. This webpage is intended to be for information purposes only. The material is not intended as an offer or solicitation for the purchase or sale of any financial instrument. The material is not intended to provide, and should not be relied on for, accounting, legal or tax advice, or investment recommendations. Information herein is believed to be reliable but Schroders does not warrant its completeness or accuracy. No responsibility can be accepted for errors of fact or opinion. Reliance should not be placed on the views and information in the webpage when taking individual investment and/or strategic decisions. Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested.  The data contained in this webpage has been obtained from sources we consider to be reliable. No responsibility can be accepted for errors of fact and the data should be independently verified before further publication or use. The sectors shown are for illustrative purposes only and not to be considered a recommendation to buy or sell. Exchange rate changes may cause the value of any overseas investments to rise or fall.

This content is issued by Schroder Investment Management (Europe) S.A., 5, rue Höhenhof, L-1736 Senningerberg, Luxembourg. Registered No. B 37.799.


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