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Recent disruptions has added pressures for businesses, but also opened doors for new opportunities. The two main disruptions happening in our economy are:
Technology: Technology is developing rapidly, changing the way businesses operate and reach their customers. Businesses need to continually find ways to offer more efficient and impactful products and services. Industries that have rapidly transformed by technology include the travel and eCommerce, where services have increasingly moved online.
The Covid-19 pandemic has sped up technology adoption
Source: BoFA Global Research
Sustainability: The rising awareness of sustainability has also led to another form of disruption. Governments are now seeking more sources of green energy, while corporations are encouraged to not just focus on making profit, but create long-term value by making a positive impact on the planet and society. In Indonesia, there is a slow but sure transition to zero carbon fuel and adoption of greener sources of energy. For example, we are seeing a rising demand for electric vehicles and batteries.
Find out more about Sustainability at Schroders
The government is seeking more sources of green energy domestically
Indonesia has started to move to cleaner energy, but the potential is still large.
Total potential 442 GW, compared to installed capacity of 9 GW (2,1%)
Source: Coordinating Ministry of Maritime and Investment
The Covid-19 pandemic has helped speed up technology adoption and prompted change in the behaviours of both businesses and consumers, pushing people to adopt technology earlier.
As the pandemic ensues, Indonesians are spending more time online, where they shop, work and interact, resulting in a surge in new Internet users with a higher likelihood of stickiness. Even after the lockdown, the number of hours spent online by Indonesians remained high, showing a clear change in behaviour.
The pandemic has pushed people to adopt the disruptions earlier
Sources: BoFA Research. As at 31 Dec 2020. For illustration purpose only.
Invest in the future, in companies that are driving the new economy. Disruption is happening in all market sectors, and it’s happening exponentially, heavily driven by technology.
Business that cannot adapt and survive as their way of business have been disrupted are known as the Disrupted, while those that manage to survive are known as Survivors.
In the disrupted environment, businesses must fight to survive. Only those that are willing to adapt to changes can survive and shape the new economy. These new economy businesses mainly fall under these categories - Disruptors, Enablers and Adaptors – and are the ones that we focus on.
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