Disruption emerged and it both open door for opportunities as well as pressure for business. Two mains disruptions are happening in our economy are:
Technology: Technology is continuing to develop and it has changed the way of doing business and reach customer. Business are finding ways to offer more efficient and impactful products and services. You have seen how the travel sectors offers their services online, fast growing marketplace platform as well as increasing number of virtual offices.
Sustainability: Rising awareness of sustainability form another disruption. Governments are seeking more sources of green energy, while corporations are requested to create positive impact to planet and society while making profit. There is a slow but sure transition to zero carbon fuel and change to greener sources in Indonesia. For example, we are seeing there is rising demand on electric vehicle and battery.
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The Covid-19 pandemic has helped speed up technology adoption and prompted change in behaviours of both business and consumers. The pandemic has pushed people to adopt the disruptions earlier.
Indonesians are spending more time online as the pandemic ensues. They have to shop, work and interact online. It also led to a surge in new internet users in Indonesia with likelihood of sickness. Hours spent online by Indonesians remained high after the lockdown reopening. Pandemic has also increase awareness in importance of sustainability practice in business and life. Business and people have to consider its impact to society and our planet.
Survival of the fittest is filtering the business in the disrupted environment. Those who survives are businesses who wants to adapt to changes and they are shaping a new economy business. Included in this category are disruptors, enablers and adaptors.
The disrupted are those who cannot survive as their way of business have been disrupted and have reached the sunset phase of the lifecycle. However, there are also business who survive whose product and services are still needed and are less impacted. We call them as survivors.
INVESTMENT IN MUTUAL FUND CONTAIN RISKS, PRIOR TO INVESTING IN MUTUAL FUND, INVESTOR MUST READ AND UNDERSTAND THE FUND PROSPECTUS. PAST PERFORMANCE DOES NOT INDICATE FUTURE PERFORMANCE.
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